9 Ways to Sell Lash Products Without Feeling Like a Salesperson

Selling retail products as a lash artist not only boosts your income but also enhances your clients' experience. In a recent survey, over 76% of lash artists reported selling products like lash cleansers, aftercare kits, and mascara wands to their clients. But the challenge is selling these products without coming off as pushy. Here are some tips to help you retail effectively and naturally.

1. Build Relationships with Your Clients

Focus on building strong, trusting relationships with your clients. When clients feel comfortable and valued, they’re more likely to trust your product recommendations.

2. Use the Products Yourself

Using the products you sell allows you to explain their benefits more effectively. Plus, you’ll feel more confident recommending products you personally love.

3. Talk About Benefits, Not Just the Product

Our survey showed that over 65% of lash artists verbally promote products during appointments. To do this effectively, emphasize the transformation the product offers. For example, instead of just mentioning a lash cleanser, explain how it keeps lashes clean and healthy. Clients are more interested in results than just the product itself.

4. Offer Complimentary Trials

Let your clients try the products. For instance, offer a complimentary lash bath using the cleanser and explain its benefits. This hands-on experience can be very persuasive.

5. Place Products Next to the Payment Point

Position your retail products where clients can easily see them, especially near the payment point. As they prepare to pay, they’re more likely to notice and consider adding a product to their purchase. It also makes it easier for you to suggest products naturally.

6. Use Attractive Promotional Displays

A well-presented display can draw attention and make your products more appealing to clients.

7. Leverage Social Proof and Create Urgency

Mention how other clients enjoy using the products. Over 51% of lash artists promote retail products on social media. Highlighting how popular a product is, or suggesting it might sell out soon, can create a sense of urgency.

8. Follow Up on Results

Show that you care about your clients' results by following up with them. At their next appointment, ask how they’re finding the products and if they’re using them correctly. When the timing is right, ask if they need a refill, making it a thoughtful suggestion.

9. Offer Promotional Packages

During slower seasons, create promotional packages to attract clients. For example, offer a deal where booking a full set includes a free lash cleanser. People love free stuff and are often motivated by a good deal.

Conclusion:

By using these tips, you can retail to your clients in a way that feels natural and supportive rather than pushy. And hey, you’ll love seeing clients return with healthy, clean lashes, right? It’s a win-win situation. Happy retailing!

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